THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the different stages of consumer decision making on the purchase of Toyota Brand of vehicles. Some of the concepts of social media was discussed in chapter two of the research work and a method of chi-square was applied for the method of analysis with a sample size of 200 respondents. From the result of the analysis, we found that the responses of the respondents concerning the effect of social media on consumer buying behaviour of TOYOTA brand of vehicles were all positive with high percentages.
The p value for the analysis for the both hypothesis were found to be (0.000) less than the level of significance, so we concluded that social media has significantly influenced the different stages of customer decision making on the purchases of Toyota brand of vehicles and also that customers have positive perception towards online shopping of Toyota brand of vehicles and gave proper recommendation in chapter five of the research work.
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