THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the different stages of consumer decision making on the purchase of Toyota Brand of vehicles. Some of the concepts of social media was discussed in chapter two of the research work and a method of chi-square was applied for the method of analysis with a sample size of 200 respondents. From the result of the analysis, we found that the responses of the respondents concerning the effect of social media on consumer buying behaviour of TOYOTA brand of vehicles were all positive with high percentages.
The p value for the analysis for the both hypothesis were found to be (0.000) less than the level of significance, so we concluded that social media has significantly influenced the different stages of customer decision making on the purchases of Toyota brand of vehicles and also that customers have positive perception towards online shopping of Toyota brand of vehicles and gave proper recommendation in chapter five of the research work.
Related Project Materials
IMPACT OF ONLINE FRAUD COMMITTED IN THE CAUSE OF RESERVATION IN THE HOSPITALITY INDUSTRY
ABSTRACT
A very common form of online fraud is the distribution of rogue security software. Intern...
IMPACT OF BANK CHARGES ON CUSTOMER SAVING HABIT A CASE STUDY OF UNION BANK PLC
BACKGROUND OF THE STUDY
CBN is solely responsible for regulating the operations of financial firms and...
IMPACT OF INTERNET USAGE ON THE ACADEMIC PERFORMANCE OF STUDENTS IN NIGERIA
Abstract The recognized potential of technology to improve education has led to several initiatives to foster effective use and integration in the...
EFFECT OF SOCIAL ECONOMIC BACKGROUND OF PARENTS ON THE ACADEMIC ACHIEVEMENT OF THEIR CHILDREN IN SCHOOLS
Abstract
This study explores the issue of parental socio-economic status on students’ academic achievement in sec...
DESIGN AND IMPLEMENTATION OF A COMPUTERIZED CHILD ABUSE DATABASE MANAGEMENT SYSTEM
BACKGROUND OF THE STUDY
The rising violence against young people encompasses all forms of violence and affects persons aged 0 to 18. Chil...
Commercial Banks‟ Pricing of Loans, Assets Quality and Financial Intermediation in Nigeria
Abstract
Despite the interest rate liberalization policy that gave rise to commercial banks’ pricing of loans models which is expec...
INSTRUCTIONAL PROBLEMS ASSOCIATED WITH POOR PERFORMANCE IN SECONDARY SCHOOLS BY TECHNICAL EDUCATION STUDENTS
NTS
ABSTRACT
In recent times, there have been numerous cases of student&rsqu...
INCIDENCE OF DRUG ABUSE AMONG SELECTED SECONDARY SCHOOL ADOLESCENTS
ABSTRACT
This study was conducted to find out some of the factors influencing drug abuse behaviour amon...
ANALYSIS OF CAUSES OF POOR PERFORMANCE IN BUSINESS STUDIES IN NIGERIA JSS
ABSTRACT
This study was intended to assess the factors responsible for the poor academic performance in public Junior se...
THE AUDIT EXPECTATION GAP IN NIGERIA
ABSTRACT
The purpose of this study is to highlight factors contributing to the audit expectation gap in Nigeria. The audit expectation ga...
